Sometimes, it appears, the analytics industry is getting carried away with creating new jargon. Today, there was a post about managing the "decision supply chain."
Don't all these buzzwords unnecessarily distract from the familiar and fundamental concept of "reasoning", i.e. "the process of forming conclusions, judgments, or inferences from facts or premises"?
"reasoning." Dictionary.com Unabridged. Random House, Inc. 12 Mar. 2015. <Dictionary.com http://dictionary.reference.com/browse/reasoning>.