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BayesiaLab in action: case studies

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Marketing

  • Studying consumer drivers New Sensometrics meeting (St Catharine, Ontario, July 21st 2008) : studying consumer drivers with bayesian networks (in collaboration with Repères).

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  • Consumer segmentation Presentation at the SKIM conference (Barcelona, may 2008) of an innovative method for consumer segmentation through Bayesian networks (in collaboration with Repères).

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  • Customer characterization, development of profiles Customer profile learning from a database and characterization in order predict suitable products and detect fraud.

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  • Satisfaction questionnaire analysis BayesiaLab examines customer satisfaction with a fine tooth comb.

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  • Implementation of a Bayesian score Implementation of a Bayesian score and use of a graphic module to view the data.

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