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Partenariat Stratégique avec Procter&Gamble
15 juin 2009
Procter&Gamble (monde) et Bayesia viennent de conclure un partenariat stratégique autour de BayesiaLab.
“BayesiaLab provides exceptional capability in probabilistic inference. This Bayesian network software allows model building based on data, expert knowledge or any combination of the two. It polishes off modeling with a suite of advanced analysis methods unavailable in other such tools. The results are clear, interpretable solutions of the problem at hand. With BayesiaLab, Bayesia has set new standards of usability, productivity and value for Bayesian network software.”
“BayesiaLab has been able to Accelerate our consumer modeling in Family Care by cutting costs and enabling model creation in minutes – not months. Beyond that, it has allowed us to take our traditional approaches into new territories: virtual product design & testing, influencing copy development and even volume forecasting. It has been the single biggest enabler of deeper consumer insights & more actionable modeling across our business.”
“BBN is, in a way, a dream come true. It allows us to quickly explore the relationships between the many different variables we have in our consumer tests, empowers you to find explanations into consumer data that would have taken hours/days of breakouts or even many years of experience to figure out.
You do not need to first become an expert on the software’s capabilities to start obtaining good insights; you obtain information from the very beginning when you are performing the simplest of learning algorithms. And I think that everything that is possible is still to be discovered.”
“BayesiaLab is the “model” of creating Bigger and Faster Initiatives. Charmin has been able to get deeper, richer insights to build strong, action-oriented Product Models and insightful, energizing Technology Models.”