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Michael Thompson: Understanding Your Customer Through the 'Most Relevant Explanations' (MRE) Function in BayesiaLab

Events Marketing Science Conference P&G 2019 Conference

Watch Dr. Michael Thompson explain applications of BayesiaLab's new "why?" function, i.e., the "Most Relevant Explanation" feature.


Michael Thompson, Ph.D., Research Fellow, Corporate R&D, Data & Modeling Sciences
Procter & Gamble

Recorded on October 11, 2019, in Durham, North Carolina.

Presentation Materials


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