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Webinar: "Market Share Simulation with Bayesian Networks"

December, 20 2010

This BayesiaLab webinar is scheduled for Tuesday, January 4, 2011 at 12pm (CST, GMT- 06:00) and will focus on market share simulation with Bayesian networks.

 

We present a new method for estimating market shares of future products based exclusively on pre-introduction data, such as syndicated studies conducted prior to product launch. Our approach provides a highly practical, fast and economical alternative to conducting new primary research.

With Bayesian networks as the framework, and by employing the BayesiaLab and Bayesia Market Simulator software packages, this approach helps market researchers and product planners to reliably perform market share simulations on their desktop computers, which would have been entirely inconceivable in the past.

Please RSVP via LinkedIn: http://events.linkedin.com/Market-Share-Simulation-Bayesian/pub/509274

For a more comprehensive introduction to Bayesian networks and the BayesiaLab software package, please see the details about our 3-day seminar to be held in conjunction with the INFORMS Practice Conference on Business Analytics and Operations Research in April 2011.

You can also download our tutorial about market share simulation.