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Analysis of a perfume market

This presentation is mainly based on the slides used for AppliBUGS 2009. We first introduce Bayesian Belief Networks, and then, we describe how Probabilistic Structural Equations (PSE) can be induced by BayesiaLab to analyze a specific Perfume Market. We also have updated the AppliBUGS presentation in order to describe the Mutli-Quadrant Analysis. Indeed, this new analysis tool allows taking into account the competitive position of each product's drivers for the computation of the optimal policies.

Please download Flash player here.

For a detailed BayesiaLab's tutorial describing the complete workflow to get Probabilistic Structural Equations, the interested reader is referred to "Probabilistic Structural Equations and Path Analysis"

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