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Cluster Interpretation: Segment Profile Analysis

Background & Context

On this page, we present the Segment Profile Analysis for cluster interpretation as an alternative to Most Relevant Explanations for Cluster Interpretation.

To provide further context for Most Relevant Explanations for Cluster Interpretation, we compare several other approaches that can help interpret individual Clusters:

More specifically, we compare all these approaches with regard to characterizing the state Cluster 3\mathrm{Cluster\ 3} of the Cluster Node Factor0\mathit{Factor}_0 in the reference network.

All analyses and instructions on this page refer to this reference network, which you can download here:

MaleClusters.xbl
XBL

Segment Profile Analysis

We start the Segment Profile Analysis by selecting Menus > Visual > Segment > Profile. A Settings window opens up, in which we need to specify the Breakout Variable. In our case, we want to see the values of the manifest nodes broken out by the Clusters C1\mathrm{C1} through C5\mathrm{C5}.

SegmentProfileSettings

The default view of the Segment Profile Analysis window shows a Radar Chart on which all Clusters are plotted plus the population mean for reference.

SegmentProfileAnalysisRadarChartAll

Given our interest in C3\mathrm{C3}, we select to display C3\mathrm{C3} versus Overall. Additionally, we sort the nodes in increasing order according to their delta between C3\mathrm{C3} and Overall.

SegmentProfileAnalysisRadarChartC3

This shows how C3\mathrm{C3} Cluster members start below-average at 12 o’clock, remain around the average between 2 and 5 o’clock, and then stay well above average starting at 6 o’clock.

Additionally, by checking Null Value Assessment, BayesiaLab performs significance testing.

SegmentProfileAnalysisRadarChartC3Significance

Small blue squares are added to the node names if the Null Hypothesis is rejected for the difference between mean values:

  • NHST t-test, a type of frequentist test.
  • BEST, a Bayesian test.

Note that significance testing is only available when two curves are selected. For further details on these significance tests, please see Segment Profile Analysis.