Beyond the Hype: Practical GenAI for Marketing Science with Bayesian Networks & BayesiaLab
Free Workshop on August 14, 2025, from 2:00 p.m. to 5:00 p.m. (CDT, UTC−05:00)
TeamWorking by TechNexus
Civic Opera House
20 N. Wacker Drive
12th Floor
Chicago, IL 60606
Event Overview
Most conversations about GenAI in marketing resemble science fiction, full of utopian promises but short on practical application. Meanwhile, GenAI remains a black box, delivering insights without revealing how it reached its conclusions.
Cut through the noise.
Join us on August 14, 2025, at 2:00 PM CDT in Downtown Chicago for a free workshop that bridges the gap between GenAI potential and real-world marketing science applications.
What You'll Learn
Using Bayesian networks and the BayesiaLab platform, discover how to:
- Transform GenAI's textual knowledge into explainable, structural models
- Enhance your research workflows with transparent AI integration
- Apply these methods to consumer segmentation, key driver analysis, and product optimization
Why This Matters
Instead of speculative futures, we're delivering practical tools that generate better insights for your research clients today. Walk away with methods you can implement now.