Appendix: Variables and Factors

Variables

The table below lists the 103 columns selected from the 2009 Strategic Vision New Vehicle Experience Survey (NVES), in the order in which they appear in the survey. The first five columns carry the survey weight and the vehicle identification; the remaining 98 are the satisfaction ratings.

#	Variable
1	Combined Base Weight
2	Segment
3	Make
4	Model
5	Loyalty
6	Safety Features
7	Front Visibility - Driver
8	Rear Visibility - Driver
9	Braking
10	Headlights Function
11	Taillights Function
12	Turn Signal Function
13	Airbags
14	Bumpers
15	Solid Vehicle Construction
16	Length of Time Vehicle Will Remain Solid/Durable
17	Freedom From Electrical Problems
18	Prestige/Reputation of Mfr
19	Ground Clearance
20	Riding Comfort
21	Maneuverability
22	Turning Radius
23	Road Holding Ability
24	Handling
25	Steering Feedback
26	Acceleration From Stop
27	Passing Capability
28	Lines/Flow of the Vehicle
29	Appearance Of Paint Job
30	Size/Proportions
31	Side Mirrors
32	Appearance of Wheels & Rims
33	Appearance of Tires
34	Exterior Trim/Molding
35	Door Handles - Exterior
36	Badging (Exterior logos/identifiers)
37	Exterior Color
38	Headlights Design
39	Taillights Design
40	Sunroof
41	Interior Colors
42	Interior Trim & Finish
43	Body Workmanship
44	Fit Of Doors
45	Fit Of Other Body Panels
46	Doors/Trunk/Hatch Shutting
47	Wiper Performance (front/rear)
48	Quality Of Interior Materials
49	Instrument Cluster Gauges
50	Door Handles - Interior
51	Interior Lighting
52	Quality of Seat Materials
53	Freedom From Squeaks And Rattles
54	Freedom From Engine Noise
55	Freedom From Road Noise
56	Freedom From Wind Noise
57	Smoothness At Idle
58	Smoothness Of Transmission
59	Window Controls
60	Wiper System Controls
61	Speed Control System
62	Speakers
63	Ability to Control Sound Quality
64	Sound System Controls
65	CD Player
66	Operation of HVAC Controls
67	HVAC Vents
68	Defrost/Defog
69	Fuel Efficiency
70	Emissions Control
71	Front Seat Roominess
72	2nd row Seat Roominess
73	Ease of Front Seat Entry
74	Ease of 2nd Row Seat Entry
75	Comfort of Seatbelts
76	Support of Seats
77	Passenger Seating Capacity
78	Interior Storage Space
79	Cargo Capacity
80	Cup Holders
81	Ease Of Trunk/Tailgate Operation
82	Ease of Loading/Unloading Cargo
83	Front Seat Comfort
84	2nd row Seat Comfort
85	Driver Seat Adjustability
86	Passenger Seat Adjustability
87	Driver Armrests
88	Seating Versatility
89	Seating Stowaway/Conversion
90	Placement Of Controls/Instruments
91	Electronic Display of Information
92	Ease of Reading Controls/Instruments
93	Usefulness of Glove Box
94	Usefulness of Trunk/Cargo Area
95	Spare Tire
96	Affordable to Buy
97	Price Or Deal Offered
98	Future Trade-In Or Resale Value
99	Warranty Coverage
100	Technical Innovations
101	Level of Standard Equipment
102	Fuel Economy/Mileage
103	Economical to Own

List of Factors

Each of the 24 factors induced by Multiple Clustering summarizes the manifest nodes listed beside it.

Factor	Manifest nodes
$\mathit{Factor\_0}$	Door Handles - Interior, Ease of Reading Controls/Instruments, Electronic Display of Information, Instrument Cluster Gauges, Interior Lighting, Placement Of Controls/Instruments, Sunroof
$\mathit{Factor\_1}$	Freedom From Engine Noise, Freedom From Road Noise, Freedom From Squeaks And Rattles, Freedom From Wind Noise, Smoothness At Idle, Smoothness Of Transmission
$\mathit{Factor\_2}$	Ease Of Trunk/Tailgate Operation, Ease of Loading/Unloading Cargo, Spare Tire, Usefulness of Glove Box, Usefulness of Trunk/Cargo Area
$\mathit{Factor\_3}$	Driver Armrests, Driver Seat Adjustability, Passenger Seat Adjustability, Seating Stowaway/Conversion, Seating Versatility
$\mathit{Factor\_4}$	Body Workmanship, Doors/Trunk/Hatch Shutting, Fit Of Doors, Fit Of Other Body Panels, Wiper Performance (front/rear)
$\mathit{Factor\_5}$	Airbags, Bumpers, Front Visibility - Driver, Rear Visibility - Driver, Safety Features
$\mathit{Factor\_6}$	2nd row Seat Roominess, Ease of 2nd Row Seat Entry, Ease of Front Seat Entry, Front Seat Roominess, Passenger Seating Capacity
$\mathit{Factor\_7}$	Appearance of Tires, Appearance of Wheels & Rims, Badging (Exterior logos/identifiers), Door Handles - Exterior, Exterior Trim/Molding
$\mathit{Factor\_8}$	Ground Clearance, Handling, Riding Comfort, Road Holding Ability, Steering Feedback
$\mathit{Factor\_9}$	Freedom From Electrical Problems, Length of Time Vehicle Will Remain Solid/Durable, Prestige/Reputation of Mfr, Solid Vehicle Construction
$\mathit{Factor\_10}$	Affordable to Buy, Economical to Own, Future Trade-In Or Resale Value, Price Or Deal Offered
$\mathit{Factor\_11}$	Appearance Of Paint Job, Lines/Flow of the Vehicle, Side Mirrors, Size/Proportions
$\mathit{Factor\_12}$	Interior Colors, Interior Trim & Finish, Quality Of Interior Materials, Quality of Seat Materials
$\mathit{Factor\_13}$	Braking, Headlights Function, Taillights Function, Turn Signal Function
$\mathit{Factor\_14}$	2nd row Seat Comfort, Comfort of Seatbelts, Front Seat Comfort, Support of Seats
$\mathit{Factor\_15}$	Ability to Control Sound Quality, CD Player, Sound System Controls, Speakers
$\mathit{Factor\_16}$	Cargo Capacity, Cup Holders, Interior Storage Space
$\mathit{Factor\_17}$	Level of Standard Equipment, Technical Innovations, Warranty Coverage
$\mathit{Factor\_18}$	Exterior Color, Headlights Design, Taillights Design
$\mathit{Factor\_19}$	Emissions Control, Fuel Economy/Mileage, Fuel Efficiency
$\mathit{Factor\_20}$	Speed Control System, Window Controls, Wiper System Controls
$\mathit{Factor\_21}$	Defrost/Defog, HVAC Vents, Operation of HVAC Controls
$\mathit{Factor\_22}$	Maneuverability, Turning Radius
$\mathit{Factor\_23}$	Acceleration From Stop, Passing Capability