Webinar: Smarter Segmentation — How Bayesian Networks and GenAI Decode Consumer Diversity

Live Webinar with Q&A Session on Thursday, July 17, 2025, at 11:00 a.m. (EDT, UTC-4)

Webinar Overview

Abstract Forthcoming

About the Presenters

Dr. Lionel Jouffe

Dr. Lionel Jouffe is co-founder and CEO of France-based Bayesia S.A.S. Lionel holds a Ph.D. in Computer Science from the University of Rennes and has worked in Artificial Intelligence since the early 1990s. While working as a Professor/Researcher at ESIEA, Lionel started exploring the potential of Bayesian networks.

After co-founding Bayesia in 2001, he and his team have been working full-time on the development of BayesiaLab. Since then, BayesiaLab has emerged as the leading software package for knowledge discovery, data mining, and knowledge modeling using Bayesian networks. It enjoys broad acceptance in academic communities, business, and industry.

Stefan Conrady

Stefan Conrady has over 20 years of experience in decision analysis, analytics, market research, and product strategy, having worked with Mercedes-Benz, BMW Group, Rolls-Royce Motor Cars, and Nissan across North America, Europe, and Asia.

As Managing Partner of Bayesia USA and Bayesia Singapore, he is widely recognized as a thought leader in applying Bayesian networks to research, analytics, and decision-making. Together with his business partner, Dr. Lionel Jouffe, he co-authored Bayesian Networks & BayesiaLab — A Practical Introduction for Researchers, an influential resource now widely cited in academic literature.

With their deep expertise in Bayesian networks for Key Driver Analysis and Optimization, Stefan and Lionel are highly sought-after consultants, advising global leaders such as Procter & Gamble, Coca-Cola, UnitedHealth Group, L’Oréal, the World Bank, and many of the world’s largest market research firms.