Bayesian, Bayesia, BayesiaLab, and P&G
About the Presenter
Michael Thompson, Ph.D.
Research Fellow, Corporate R&D, Data & Modeling Sciences
The Procter & Gamble Company
Abstract
As the largest personal and household products company in the world, P&G delights over 4 billion consumers globally with our innovative product offerings. Deep consumer insights drive the innovation behind our products; and Bayesian analysis has been and continues to be essential in harvesting these insights. With Bayesian belief networks, we’ve taken “Bayesian” to a whole other level. Instrumental in doing so were our strategic partnership with Bayesia and their ever-improving software BayesiaLab. This presentation touches on a few of the BayesiaLab features that are the direct fruits of our close partnership.
DASEES: A Decision Analysis Tool with Bayesian Networks From the Environmental Protection Agency’s Sustainable and Healthy Communities Research ProgramEffectively Delivering the Brand Health and Competitive Landscape Analyses by Leveraging Probabilistic Structural Equation Models (PSEM) and Dynamic Visualization Tools