Media Mix Optimization Using Bayesian Belief Networks and BayesiaLab
Presented at the 5th Annual BayesiaLab Conference in Paris, September 25–October 4, 2017.
Erin Barr
President, Elevate Marketing, LLC
ebarr@elevatemktg.com
Presented at the 5th Annual BayesiaLab Conference in Paris, September 25–October 4, 2017.
Erin Barr
President, Elevate Marketing, LLC
ebarr@elevatemktg.com
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