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Value Shift

Context

  • With Value Shift, the Target Mean/Value is generated by shifting the values of each particle (or virtual observation) by the exact same amount.

  • Like MinXEnt, Value Shift generates Soft Evidence.

    • This means that the Target Distribution they supply should be understood like posterior distribution given evidence set on a “hidden cause”, i.e. evidence on a variable not included in the model.
    • As such, using MinXEnt or Value Shift is suitable for creating evidence that represents changing levels of measures like customer satisfaction.
    • Unlike setting the price of a product, we cannot directly adjust the satisfaction of all customers to a specific level. This would imply setting an unrealistic distribution with low or no uncertainty.
    • More realistically, we would have to assume that higher satisfaction is the result of an enhanced product or better service, i.e. a cause from outside the model.
    • Thus, we need to generate the evidence for customer satisfaction as if it were produced by a hidden cause.
    • This also means that MinXEnt and Value Shift will produce a distribution close to the marginal one if the targeted Numerical Evidence is close to the marginal value.

Usage

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