With advances in big data, artificial intelligence, and increased metric captures of everything we do, analytics will go through a radical transformation in the next few decades. As a result, there will be a shift from analytics simply influencing business decision-makers to analytics actually owning the decisions. This transformation is already happening in the pricing and finance community, but expect it to expand to even C-level decisions. In this presentation, we will share a case study from recent experiences by taking a look at the current analytics environment in Dell marketing and demonstrate why the transformation is the way forward.

About the Presenter

Jack Y. Chen, Ph.D. Chief Data Scientist, Dell Inc.

Presentation Video

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