2013 Conference Roger Ares Brian Jung

About the Presenters

Roger Ares, VP of Analytics Brian Jung, Manager, Business Analytics Hyatt Hotel Corporation


We often waste our wealth of market research data by simply calculate basic metrics and compare. We can leverage Probabilistic Structural Equation Models (PSEM) to uncover brands’ relative strengths and weaknesses. By doing so, we can clearly understand what are the preference drivers for the whole industry, competitors, and brands.

For North America

Bayesia USA

4235 Hillsboro Pike
Suite 300-688
Nashville, TN 37215, USA

+1 888-386-8383

Head Office

Bayesia S.A.S.

Parc Ceres, Batiment N 21
rue Ferdinand Buisson
53810 Change, France

For Asia/Pacific

Bayesia Singapore

1 Fusionopolis Place
#03-20 Galaxis
Singapore 138522

Copyright © 2024 Bayesia S.A.S., Bayesia USA, LLC, and Bayesia Singapore Pte. Ltd. All Rights Reserved.