Bayesian, Bayesia, BayesiaLab, and P&G

About the Presenter

Michael Thompson, Ph.D. Research Fellow, Corporate R&D, Data & Modeling Sciences The Procter & Gamble Company

Abstract

As the largest personal and household products company in the world, P&G delights over 4 billion consumers globally with our innovative product offerings. Deep consumer insights drive the innovation behind our products; and Bayesian analysis has been and continues to be essential in harvesting these insights. With Bayesian belief networks, we’ve taken “Bayesian” to a whole other level. Instrumental in doing so were our strategic partnership with Bayesia and their ever-improving software BayesiaLab. This presentation touches on a few of the BayesiaLab features that are the direct fruits of our close partnership.