Bayes' Rule (Bayes' Theorem)
“Bayesian inference is important because it provides a normative and general-purpose procedure for reasoning under uncertainty.”Inductive Reasoning: Experimental, Developmental, and Computational Approaches, edited by Aidan Feeney and Evan Heit
Bayes' rule or Bayes’ theorem relates the conditional and marginal probabilities of events A and B (provided that the probability of B is not equal to zero). More specifically, Bayes' rule allows calculating the conditional probability of event A given event B with the inverse conditional probability of event B given event A.
is the conditional probability of event A given event B. It is also called the "posterior" probability because it depends on knowledge of event B. This is the probability of interest.
Note that referring to "posterior" should not be interpreted in a temporal sense, i.e., it does not imply a temporal order between the events A and B.
is the prior probability (or “unconditional” or “marginal” probability) of event A. The unconditional probability P(A) was first called “a priori” by Sir Ronald A. Fisher. It is a “prior” probability because it does not consider any information about event B.
is the prior or marginal probability of event B.
Note that "prior," just like "posterior," does not imply a temporal order.
is the Bayes factor or likelihood ratio.